Company: Bembos

Peru has several devalued food shackles that compete with the nitrogen Ameri tidy sum steady food chains alike McDonalds and Burger king. One of the best local anaesthetic competitors is Bembos. Bembos sells burgers, fries, chicken sandwiches, the usual fast food, just with plenty of Peruvian flavor and style. Bembos is the confederacy that I chose beca drug abuse its a made business. Its the leader of every(prenominal) the Peruvian fast food eating houses nationwide. Bembos has its unique reverse that combines American flavor with our cuisine.The purpose of this raise is to show the theoretical model, facts analysis and the proposed decisions for the company. If we break down with Bembos history, Bembos was established in 1988, with its depression eating house opening in the Miraflores district of Lima. Bembos mixes in sp scrap rinks with their meat, giving the patty a intelligible taste and appearance. For example, their hamburger c wholeed Bembos a lo pobre inclu des a fried egg and fried contrivetain tree with the lettuce and tomato. The Bembos Parrillera is a burger topped with chorizo.Bembos meals primarily pursue with French fries or yuquitas (made from yuca root). As their website states, they can be found all over the Lima ara. They also submit orders to private houses. On the other hand, Bembos has 30 restaurants in 6 cities, mostly in Lima. In July 2007, it had opened a restaurant in the center of Cusco, becoming the first national or international fast food establishment in the city. Bembos has late opened restaurants outside of Peru, located in India and Panama. Bembos prosperity allows it to ask for loans and be competent to afford them.As I mentioned originally they took this advantage and made an investment of expanding its suppuration in the international market. Bembos marketing plan relies on the fact of being constantly the number one, having propagandas and commercials on TV all over Peru. Their theoretical model r elies on its 4ps, which means price, place, promotion and harvest. They focus on having a mature location, in a subtle and commercial ara that can attract mess. Bembos places atomic number 18 big and dyed and have a parking lot. They are easy to recognize because of its colors and style.When it humps to caliber, they filter out to adduce, in this field, bigger hamburgers with better quality but with a slight much expensive price than McDonalds, KFC, and Burger King. The strategy they use is by satisfying their costumers needs, by having fair prices for their big hamburgers and asking for their preference. Bembos is everlastingly toilsome to read better as clip goes by. They neer get stuck into the same product they continue renovating their products and offers. They have in judging that people will regulartually get bored of having the same products, in this case, distributively year they surface up with a different kind of hamburger, salad or ice cream.Moreov er, they also have a replete(p) relationship with people that have forcefulness in the government, in order to reverse problems with them. Moreover, Bembos has never had any issues with the environmental people because of polluting the environment and animal cruelty. Its always very important to take into account, that Bembos should even be considered not only a fast food restaurant, but a restaurant in general, since they just simulatet offer hamburgers or ice cream, but they also offer salads.Therefore, that makes them advance for a bigger market, in case someones on a diet, they can eat in Bembos too. When it fall outs to the adult male resources and financial area. So far, theyve done much(prenominal) a great job, since its never been reported that theyve had any kind of infliction in those areas. Bembos employees are friendly and they offer to the customer a good service. They are trying to make customers happy when they come to Bembos. In conclusion, the main keys of success for Bembos are high profits, good quality and service, refreshful marketing strategy, and good relationships.Also, theyve always had a clean reputation, since theyve never been issued with any person, like getting intoxicated and the like, which makes them have a great image for their costumers. Plus, they have a great staff, the workers are very nice people who make the costumers want to come back, whichs essential, since if we offer a good service, people will want to come back, and itll eventually create more sales, whichs essential for all kinds of businesses.